Privacy policy:

This policy sets out:

  • the information we collect about you when you visit our
    website, use our products or services, or otherwise interact with us;
  • how we use, share, store, and secure the information;
  • how you may access and control the information.


In this policy, “Dyslexia Show” or “we” refers to Dyslexia
Show Ltd of 29 Lawford Road Leicester LE2 9AD (Company Number 11924693) and “Platform” means our website at


In this policy, “personal information” refers to any data, information, or combination of data and
information that is provided by you to us, or through your use of our products or services, that relates to an identifiable individual.



1 What information we collect about you

1.1 We collect the following types of information about you:

  • account and profile information that you provide when
    you register for an account or sign up for our products or services, for
    example your name, username or similar identifier, other personal description,
    job title, physical address (billing or delivery or both), email address,
    telephone number(s)” (collectively, “Account
  • information you provide through support channels, for
    example when you report a problem to us or interact with our support team,
    including any contact information, documentation, or screenshots (collectively,
    Support Data”);
  • communication, marketing, and other preferences that
    you set when you set up your account or profile, or when you participate in a
    survey or a questionnaire that we send you (collectively, “Preference Data”);
  • details of any transactions, purchases, or orders that
    you’ve made with us (collectively, “Transaction
  • payment information, for example your payment card
    information and/or bank account details (collectively, “Financial Data”);
  • information about your device or connection, for
    example your internet protocol (IP) address, log-in data, browser type and
    version, time-zone setting, browser plug-in types and versions, operating
    system and platform, and other technology on the devices you use to access our
    products or services and information we collect through cookies and other data
    collection technologies (please read our Cookies Policy for details)
    (collectively, “Technical Data”);
  • Information about your use of or visit to our Platform,
    for example your clickstream to, through, and from our Platform, products you
    viewed, used, or searched for, page response times, download errors, length of
    visits to certain pages, page interaction information (such as scrolling,
    clicks, and mouse-overs), or methods to browse away from the page
    (collectively, “Usage Data”).


1.2 We collect the above information when you provide it
to us or when you use or visit our Platform. We may also receive information
about you from other sources, including:


(a) our personnel, agents, advisors,
consultants, and contractors based in UK in connection with our operations or
services, for example our staff engaged in the fulfilment of your order,
processing of your payment, and provision of support services;


1.3 We do not collect sensitive data or special category
data about you. This includes details about your race, ethnic origin, politics, religion, trade union membership, genetics, biometrics, health, or sexual orientation.



How we use information we collect

2.1 We only use your personal information where the law
allows us to. We use your personal information only where:

  • we need to perform the contract we have entered into
    (or are about to enter into) with you, including to operate our products or
    services, to provide customer support and personalised features, and to protect
    the safety and security of our Platform;
  • it satisfies a legitimate interest which is not
    overridden by your fundamental rights or data protection interests, for example
    for research and development, and in order to protect our legal rights and
  • you’ve given us consent to do so for a specific
    purpose, for example we may send you direct marketing materials or publish your
    information as part of our testimonials or customer stories to promote our
    products or services with your permission; or
  • we need to comply with a legal or regulatory
    • If you have given us consent to use your personal
      information for a specific purpose, you have the right to withdraw your consent
      any time by contacting us (please refer to paragraph 8 for contact
      information), but please note this will not affect any use of your information
      that has already taken place.
    • We do not share your personal information with any
      company outside our group for marketing purpose, unless with your express
      specific consent to do so.
    • We have set out our legal bases for processing your
      information in the Legal Bases Table at the end of this policy.

3. How we share information we collect

3.1 We share information with third parties that help us
operate, provide, support, improve, and market our products and services, for
example third-party service providers who provide ____________.

3.2 Third-party service providers have access to your personal
information only for the purpose of performing their services and in compliance
with applicable laws and regulations. We require these third-party service
providers to maintain confidentiality and security of all personal information
that they process on our behalf and to implement and maintain reasonable
security measures to protect the confidentiality, integrity, and availability
of your personal information.

3.3 We take reasonable steps to confirm that all
third-party service providers that we engage process personal information in
the manner that provides at least the same level of protection as is provided
under this policy. Where any third-party provider is unable to satisfy our
requirements, we will require them to notify us immediately and we will take
reasonable steps to prevent or stop non-compliant processing.

3.4 We may share personal information on aggregated or
de-identified basis with third parties for research and analysis, profiling,
and similar purposes to help us improve our products and services.

3.5 If you use any third-party software in connection with
our products or services, for example any third-party software that our
Platform integrates with, you might give the third-party software provider
access to your account and information. Policies and procedures of third-party
software providers are not controlled by us, and this policy does not cover how
your information is collected or used by third-party software providers. We
encourage you to review the privacy policies of third-party software providers
before you use the third-party software.

3.6 Our Platform may contain links to third-party websites
over which we have no control. If you follow a link to any of these websites or
submit information to them, your information will be governed by their
policies. We encourage you to review the privacy policies of third-party
websites before you submit information to them.

3.7 We may share your information with government and law
enforcement officials to comply with applicable laws or regulations, for
example when we respond to claims, legal processes, law enforcement, or
national security requests.

3.8 If we are acquired by a third party as a result of a
merger, acquisition, or business transfer, your personal information may be
disclosed and/or transferred to a third party in connection with such
transaction. We will notify you if such transaction takes place and inform you
of any choices you may have regarding your information.

4 How we store and secure information we collect

4.1  We use data hosting service providers based in UK to host the information we collect.

4.2 We have adopted the following measures to protect the
security and integrity of your personal information:

  • information is encrypted using TLS/SSL technology;
  • your account is password-protected;
  • access to your personal information is restricted to
    personnel or service providers on a strictly need-to-know basis, who will only
    process your information on our instructions and who are subject to a duty of
    confidentiality; and
  • our information collection, storage, and processing
    practices are reviewed regularly.
    • We have put in place procedures to deal with any
      suspected privacy breach and will notify you and any applicable regulator of a
      breach where we are legally required to do so.
    • While we implement safeguards designed to protect your
      information, please note that no transmission of information on the Internet is
      completely secure. We cannot guarantee that your information, during
      transmission through the Internet or while stored on our systems or processed
      by us, is absolutely safe and secure.
    • We only retain personal information for so long as it
      is reasonably necessary to fulfil the purposes we collected it for, including
      for the purposes of satisfying any legal, accounting, or reporting
      requirements. After such time, we will delete or anonymise your information, or
      if this is not possible, we will securely store your information and isolate it
      from further use. We periodically review the basis and appropriateness of our
      data retention policy.



5 Your rights

5.1 You have the right to:

  • be informed of what we do with your personal
  • request a copy of personal information we hold about
  • require us to correct any inaccuracy or error in any
    personal information we hold about you;
  • request erasure of your personal information (note,
    however, that we may not always be able to comply with your request of erasure
    for record keeping purposes, to complete transactions, or to comply with our
    legal obligations);
  • object to or restrict the processing by us of your
    personal information (including for marketing purposes);
  • request to receive some of your personal information in
    a structured, commonly used, and machine readable format, and request that we
    transfer such information to another party; and
  • withdraw your consent at any time where we are relying
    on consent to process your personal information (although this will not affect
    the lawfulness of any processing carried out before you withdraw your
    • You may opt out of receiving marketing materials from
      us by using the unsubscribe link in our communications, by updating your
      preferences within your account on our Platform, or by contacting us. Please
      note, however, that even if you opt out from receiving marketing materials from
      us, you will continue to receive notifications or information from us that are
      necessary for the use of our products or services.
    • As a security measure, we may need specific information
      from you to help us confirm your identity when processing your privacy requests
      or when you exercise your rights.
    • Any request under paragraph 5.1 will normally be
      addressed free of charge. However, we may charge a reasonable administration
      fee if your request is clearly unfounded, repetitive, or excessive.
    • We will respond to all legitimate requests within one
      (1) month.  Occasionally, it may take us
      longer than a month if your request is particularly complex or if you have made
      a number of requests.



Changes to this policy


We may amend this policy from time to time
by posting the updated policy on our Platform. By continuing to use our
Platform after the changes come into effect, you agree to be bound by the
revised policy.



7 Policy towards children

Our products and services are not directed
to individuals under 16. We do not knowingly collect personal information from
individuals under 16. If we become aware that an individual under 16 has
provided us with personal information, we will take steps to delete such
information. Contact us if you believe that we have mistakenly or unintentionally
collected information from an individual under 16.

8 Contact us

8.1  Please
contact us at or submit any written request to:

Dyslexia Show Ltd, 29 Lawford Road Leicester LE2 9AD

Attn: Director

8.2 Please contact us in the first instance if you have
any questions or concerns. If you have unresolved concerns, you have the right
to file a complaint with a data protection authority in the country where you
live or work or where you feel your rights have been infringed. If you reside in
the United Kingdom, you may file a complaint to the Information Commissioner’s
Office (ICO), the UK supervisory authority for data protection issues

Last updated: 26 April 2019





Cookies are small text files that are placed on your device
by a web server when you access our Platform. We use cookies to identify your
access and monitor usage and web traffic on our Platform to customise and
improve our products and services.


We use both persistent cookies and session cookies. A
persistent cookie stays in your browser and will be read by us when you return
to our Site or a partner site that uses our services. Session cookies only last
for as long as the session lasts (usually the current visit to a website or a
browser session).


We use the following types of cookies:



  • Strictly necessary cookies – these are cookies that are
    required for the operation of our site. They include, for example, cookies that
    enable you to log into secure areas of our website.
  • Analytical/performance cookies – these allow us to
    recognise and count the number of visitors and to see how visitors move around
    our Site when they are using it. This helps us to improve the way our site
    works, for example, by ensuring that users are easily finding what they are
    looking for.


You can block cookies by activating the
setting on your browser that allows you to refuse the use of all or some
cookies. However, if you do so, you may not be able to access all or parts of
our site.






Processing purpose Type of data processed Legal basis
To register you as a user
on our Platform
Account Data To perform our contract
with you
To enable you to use our
products and services
Account Data, Transaction
Data, Support Data,
Technical Data [and User
To perform our contract
with you



To process your payments Account Data, Transaction
Data, Financial Data
To perform our contract
with you
To collect overdue amounts Account Data, Transaction
Data, Financial Data
Legitimate interest to
recover debts due to us
To notify you about changes
to our products, services,
or terms
Account Data To perform our contract
with you
To administer and maintain
safety and security of our Platform
Technical Data To perform our contract
with you
To study usage of our
products or services
Transaction Data, Support
Data, Technical Data, Usage
Legitimate interest to
improve our Platform, products, and services
To gather feedback on our
products, services, or features
Account Data Legitimate interest to
improve our Platform, products, and services
To provide information on
products or services that may be of interest to you
Account Data, Preference
Consent, which you may
withdraw any time